Who would be the audience of your media product?

Before I created my media product, I had to decide upon a target audience so that all the work I did on the magazine would be beneficial to my target audience. When deciding upon a target audience there are many parts of their lives to take into consideration in order to create a media product which is best suited to them, making it more likely that they will buy and read the magazine. However in doing so, it is very easy to cut off a huge part of that age range, so although it is important to narrow down your target audience, you have to get the right balance.